BYD Launches Entry-Level Yuan UP 301KM Navigator in Hefei, Priced from CNY 74,800
July 30, Hefei – BYD unveiled the new Yuan UP 301KM Navigator in Anhui’s capital, expanding its Yuan UP lineup as the most affordable variant targeting daily commuters. The single-configuration model starts at CNY 74,800 (~$10,300).



Key Highlights
Sales Milestone: The Yuan series has surpassed 1.5 million cumulative sales globally.
Positioning: Yuan UP occupies the compact SUV segment with a footprint ideal for urban environments.


Design & Dimensions
- Measurements: 4,310 mm (L) × 1,830 mm (W) × 1,675 mm (H)
- Wheelbase: 2,620 mm
- Styling: Features BYD’s signature design language with black plastic cladding on lower body and wheel arches, emphasizing its crossover aesthetic.



Interior & Tech
- Dashboard: Angular lines with layered design (vs. Yuan PLUS’s softer approach)
- Displays: 8.8-inch instrument cluster + 12.8-inch central touchscreen
- Infotainment: DiLink system powered by BYD D100 chip, supporting four-zone voice interaction
- Convenience: Includes wireless phone charging



Despite being the entry model, the Yuan UP 301KM Navigator still features:
- Comfort:Steering-column-mounted electronic gear selector,Built-in ETC system,NFC digital key,Automatic climate control,Rear AC vents
- Convenience:Smart one-touch power on/off,Vehicle-to-Load (VTOL) mobile power station (3.3kW)
- Safety:Panoramic camera system,Dual front airbags



Powertrain & Range
Variant |
Motor |
Battery |
CLTC Range |
301KM Navigator |
70 kW |
32 kWh |
301 km |
401KM Base |
70 kW |
45.12 kWh |
401 km |
401KM High-Tier |
130 kW |
45.12 kWh |
401 km |

Driver Assistance
- Tianshen Eye C-Pilot (DiPilot 100): Standard on three 401KM “Smart Edition” models
- New OTA Features:
- Automatic mirror folding for narrow parking spaces
- Front-first/rear-exit parking maneuvers
- Offset parking capability
Note: 301KM Navigator excludes these features.






Color Options
Yuan UP New Shades:
- Lively Beige
- Leisure Purple
Plus existing: Confident White, Sporty Gray, Relaxing Green
Yuan PLUS (Gen 2) Additions:
- Voyage Blue
- Off-Road Green
Plus existing: Ski White, Rock-Climbing Gray, Lively Beige




Upcoming OTA Upgrades
- Hands-to-Vehicle Connectivity: Seamless video transfer from mobile devices
- Screen Mirroring Mode
- Navigation Handoff
- Privacy Mode: Enhanced data protection